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We are delighted to introduce our new Type Department seller Polytype; an independent type foundry based in Glasgow, Scotland and his three beautifully crafted fonts. Roquefort, Spoof and Freizeit are each applicable to a range of projects and exemplify the high-quality, original retail typefaces the foundry have been offering since 2016.
Pongy and full of flavour, much like the cheese, Roquefort is a quirky, expanded and grotesque type. However, where the cheese develops its pungent tang through a lengthy maturation process, the font takes the opposite approach. The typeface was produced hastily, with the desire to avoid the over-thinking and over-refinement that can slowly sanitise a typeface design over time. The result is a grotesque font, with all the wonky inconsistencies that provide a distinct flavour.
Taking cues from rationalist predecessors like Futura, Neuzeit Grotesk and Avant-Garde, Spoof is a slightly irreverent contribution to the geometric sans genre. However, it subverts the style with some exaggerated proportions and more malformed elements. Strict geometry and orthogonal terminals allude to calm uniformity. Spoof has a gawkish look created through uncomfortably tight apertures, unbalanced forms and an ungainly underbite in the open-bowled glyphs that undermines the feeling of precision.
Freizeit is a Neo grotesque typeface, drawing inspiration from the mid-century triumvirate of Universe, Neue Haas Grotesk and Folio, as well as some of the sans that preceded them. With strictly horizontal or vertical terminals, modern proportions and closed apertures, Freizeit can be firmly placed within the genre. However, a moderate amount of contrast with a slight angle of stress in places, aggressive stroke narrowing at joins, and playful forms all highlight a departure from the neutrality of the Swiss realist style.
Purchase the fonts below: