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In the context of the global upheaval brought on by the pandemic, Zetafonts have been taking a sharp look at the movements of (typo)graphic trends over the last year. In search of ways to ensure that our visual culture remains meaningful and considered, the Florence-based type foundry have collated their research into the Type Trends Lookbook 2021, edited by TypeCampus, as a way of delivering accessible, inspirational graphic content to the designer’s community driving the latest trends in visual culture. As cofounder of Zetafonts Debora Manetti says, “stunning visuals and trendy solutions may make your project look cool, but to make it memorable you’ve got to care about its meaning.”
Looking to document and explore post-pandemic type trends, Zetafonts call the Type Trends Lookbook 2021 “a tool to define the post-pandemic scenario; to understand what is waiting for us in the next years as well as how it will intertwine together with typography and graphic design.” The starting point for the project emerged from research around the ways brands have had to adapt due to different demands presented by the pandemic, in the midst of lockdowns and social distancing. Now available as a free book downloadable to all, or in paperback on Amazon, the lookbook is comprised of 200 pages of insights, analysis, design examples and inspiration.
Forming not only a detailed and useful explanation of the main trends and styles in typography right now, the Type Trends Lookbook 2021 can be seen as a collection of examples aimed at inspiring and educating readers by, as Zetafonts explain, “showing type at work in bridging cultural values and commercial effectiveness.” Developing from a time that is likely to have felt quite static or stagnant for many creatives, the Type Trends Lookbook allows readers to look back at the abundance of incredible work that’s been created during this time.
Curated by the expert eyes over at Zetafonts, the selection in this digital publication is uniquely inspiring. The foundry have also worked with TypeCampus to create a number of other resources aimed at inspiring and nourishing students and young professionals in the (typo)graphic world. Their project Quarantype, for example, is a collection of ten free typefaces designed during quarantine to spread good karma in the design community, while The Rookie Collection is a starter pack of one hundred typefaces, free for all students of universities joining the TypeCampus initiative.
If you’re looking for a collection of type to stretch your palette and excite your creativity, you know where to look. Thanks so much to Zetafonts for sharing more with us about this project!