Jun Hong is a highly regarded graphic designer from Korea, celebrated for his distinctive approach and innovative design work across a range of projects. With a reputation for pushing creative boundaries, Jun has developed an extensive portfolio that blends modern aesthetics with cultural depth. For The Preview Seongsu Art Fair 2024, he was entrusted with the important task of creating a bold and captivating new visual identity and custom font.
Since its debut in 2021, The Preview Seongsu has established itself as a key player at the forefront of the rapidly evolving art market, reflecting the shifts and innovations driven by a new generation of artists, collectors, and galleries. The fair has consistently embraced change, offering a platform that highlights emerging trends and fresh voices in the art world. This year’s showcase is particularly dynamic and enriched, featuring a diverse selection of galleries and artists who have not only grown alongside the fair but are also aspiring to continue pushing boundaries and evolving in the years ahead. The event promises to offer a unique insight into the future of contemporary art, with works that push boundaries and spark new conversations.
With the theme Together We Grow, growth is visually expressed through a flexible format that Jun carefully selected. The format consisted of the repetition of circular forms reverberating like rhythmic chants. Certain patterns of these visual reverberations emerge within the lines of the lettering, creating a unique interplay of shape and vibration. Expanding on this Jun has illustrated a range of simplistic shapes throughout the visuals adding a deeper layer of artistry and configurative range to the language. The shapes and imagery also serve as a reference to the creative spirit of the fair, extending beyond simple design elements to reflect the dynamic and imaginative nature of the event itself.
Through this mechanism the graphics were able to present a message of unity and collective progress, communicating the key principle of the event. Bespoke Korean lettering and unique glyphs intricately weave into the display typography, enhancing the design with a layered sense of depth and cultural resonance, while simultaneously cultivating a distinctive contrast. This careful integration enhances the typography with a rich, layered texture, while simultaneously cultivating a striking contrast that draws attention and evokes a sense of both modernity and heritage. The result is a visually captivating composition that not only pays homage to Korean aesthetic traditions but also offers a fresh interpretation of the theme.
You can follow Jun Works latest projects through his website here.
@jun.works
