A multi-platform design Studio is often a mix between typography, graphic design, art, and everything in between. The Quebecois Baillat Studio, however, holds a complex yet simple functioning formula: Art x Energy = Movement.
Their disruptive and authentic mix of art and typography inspires us the most. Baillat’s pieces are usually a balanced combination of contemporary graphic design, powerful images, and clean and contemporary typography.
One of their most recent projects is this year’s 10th Mural Urban Art Festival of Montréal, Quebéc. To celebrate the event, Baillat’s goal was to create a series of multidisciplinary type-based posters combined with graffiti art.
“To do this, we created a campaign centered around a system of 10 graffiti-style illustrations – playful and vivid – that were set against clean, contemporary typographic visuals. In the wild poster campaign, we added a material dimension to the project as the posters were individually graffitied before being put up.”
Each and every poster was individually graffitied before being put up. The colorful and dynamic intervention on a discreet canvas recalls the energy of street art, and the Mural Festival, which breaks a certain monotony.
“This play with materiality and simplicity of illustrations allowed the Mural Festival to celebrate its first leitmotiv, street art, in addition to offering its 10th edition a strong human dimension. In this spirit, the use of graffiti had the objective of placing the public at the center of this edition.”
The concept of such an event is a great personification of the studio’s main concept, to “leverage the power of art and design to move people and brands forward”. Based on the Canadian-French province, Montréal, Baillat celebrated its seven years of existence this October.
“We passionately believe that design and emotional experiences play a crucial role in bringing humans closer together, helping brands reach their full potential, and exuding positive energy into the world. We have a personal & professional belief that anything can become more unique, given enough love.”