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‘Despite its vintage roots, Rodger is not a revival, but rather a contemporary interpretation of a classic style’, Central Type explains. The five-weight rounded typeface family draws inspiration from the rounded display typefaces of the ’60s/70s, entwined with references to sans serif wood type collections from the 19th century. As the foundry describes, ‘Its organic yet refined curves walk a fine line between casualness and formality.‘
The family’s five weights mean that Rodger graduates from a delicate-yet-robust thin to a ‘Vaguely psychedelic and plump black’. As Central Type continue, ‘Too often typefaces in this genre overly rely on strict geometry that results in mechanical, lifeless letters. Instead of just adding rounded ends to a standard sans serif, Rodger’s proportions and letterforms were created to specifically complement the rounded style’.