Hook, The Addictive New Typeface Inspired By Catchy Riffs

This fresh new typeface from Salbabida Sans creator, Jo Malinis, is a modern serif display inspired by the ‘hook’ of a song. Hook’s unusual details reference the repeating twists of a melody; visually mirroring the way music ‘tugs at the listener’s ears’, as Jo puts it.

Hook typeface 'g'
Hook typeface

Manifesting in the form of confident hairpin bends and swerving joints, Jo says Hook is ‘marked by subtle barbs and curls’; a feature which, in our opinion, 100% sets it apart from the crowd. Its wide, open counters are nipped by unusual joints to create a clipped, rhythmic feel within glyphs.

Hook typeface
Hook typeface

An instant favourite, Hook is both a delicate and self-assured typeface best suited to larger display purposes, headlines and short pull quotes. Including Open Type Features such as case sensitive forms, stylistic alternates, and standard and discretionary ligatures, Hook provides a wealth of opportunity for honing a unique, warm-yet-sophisticated typographic voice.

Hook typeface
Hook typeface
Hook typeface

This is such a stunning release from Jo and is the perfect fit for anyone looking for an original new serif display to add to their collection. To find out more, head over to Type Department.

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