In an exciting development, ALT.tf, a type foundry dedicated to enhancing diversity within the type design industry, has expanded its display serif ALT MariaClara typeface into a cohesive font family that is as dynamic as it is beautiful. Named after Maria Clara—a colonial figure from Filipino literature who symbolises conservative demureness—ALT MariaClara is a font that is dedicated to challenging stereotypes, and championing the powerful Filipina women who are reclaiming their identities. This typeface, designed by Manila-based graphic designer Alli Cunanan, draws inspiration from the visual history of the Philippines, culminating in a font with sharp, intricate details and eye-catching chiselled serifs.
Originally launched as a single weight (originally called Regular, but now positioned as the Light), ALT MariaClara now features five distinct weights: Light, Regular, Medium, Semibold, and Bold. The four new bolder weights developed with the assistance of London-based designer, and Creative Director of ALT.tf Giulia Boggio retain the typeface’s intricate details while boasting pronounced forms. This balanced design approach remains true to Cunanan’s original vision—creating a striking display font built on reclamation and empowerment.
The expansion of ALT MariaClara brings several exciting features. In addition to the four new styles, the font family now includes an expanded glyph set with full Latin language support and diacritics, significantly enhancing its versatility and adaptability across 44 languages. Ligature support is introduced, providing captivating visual solutions that uphold the typeface’s core spirit. Moreover, the enhancement of (some) outlines through redrawing and refinement boosts the font’s overall aesthetic appeal and legibility.
ALT Maria Clara, a striking and sophisticated display typeface, and its extended roster of weights can bring formality and power to any project. In design applications, the delicate lines and fluid curves of the lighter weights convey timeless elegance, making them excellent choices for applications in high-end branding and design. The heavier weights, meanwhile, exude an unwavering confidence, ideal for communicating strong messages, particularly in editorial contexts. Whether used in the decorative folds of luxury packaging or the eye-catching canvas of a book’s cover design, ALT Maria Clara adds a touch of class and a hint of opulence, catering to projects that call for a refined aesthetic.
Licensing for this type family is available through ALT.tf’s value-based licensing model, where prices are based on the total number of people working for the client. This structure extends to all clients, regardless of their chosen design agency’s size or the number of font users. This includes design agencies, studios, and subcontractors who are protected under Third Party coverage. The foundry also offers an array of licences, each designed to cater to the diverse requirements of designers and their clients – spanning from brand marks and logos to personal or non-profit applications.
In celebration of this stunning expansion, ALT.tf are offering the first 50 licenses a MASSIVE 50% off, hit the links below to secure.
ALT.tf website
Hit this link to secure 50% off the ALT MariaClara font.
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About ALT.tf
ALT.tf is at the forefront of advocating for diversity in type design. Through collaboration with underrepresented designers across the globe, ALT.tf is shaping the future of type design with their innovative typefaces, equipping brands and designers with the means to challenge the diversity gap within the industry. Their efforts are part of a larger mission to create an inspiring, inclusive, and diverse type design space for future generations.
