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Counter-Print‘s latest book explores graphic design & identity work where typography takes the lead. We got a sneak preview.
The latest book from Counter-Print (@counterprintbooks), an online bookshop and indie publisher centred on beautiful art and design books, has just landed in the form of Big Type. Presenting an exploration of graphic design and visual identity work that emphasises typography, the book’s content documents a moment in our design culture.
Today’s visual landscape is saturated, cluttered, and the digital world alone is so vast, the folks at Counter-Print observe, that designers are having to compete to make themselves heard amidst evergrowing noise. As the digital world and its power continue to expand, the demand for work that cuts through the noise also grows, creating fertile land for creative innovation to flourish – the bar, it seems, is forever leaping higher.
These are the conditions that form the premise for Big Type. Across the *stunning* pages of this book, the creativity on show examines how designers can produce work that stands out from the rest. Featuring a vast range of visuals by some of the most talented designers around, alongside a nourishing dose of illuminating interviews and enlightening project descriptions, Big Type opens its readers up to typography’s role in driving current visual cultures forward.
Showcasing a fascinating direction in graphic design, forged, Counter-Print note, “by a collision of technology, typography and trends,” this book is packed full of inspiring visuals and expansive perspectives, providing valuable insights into the current design space and typography’s evolving role within it.