Mélina Poiré utilises kinetic typography in an incredible festival trailer for a Nantes-based motion graphics festival.
When the folks at Motion Motion Festival (@motionmotionfestival), a Nantes-based motion graphics festival, were looking for a creative to produce a festival trailer for their 2022 edition, they approached Montreal-based Motion Designer Mélina Poiré (@mel.poire) with total trust. In fact, she was told she could do pretty much whatever she wanted. “I was pretty hyped,” Mélina recalls, “but then I had NO IDEA what I would do.”
Mélina is a 24yo motion designer based in Montreal, whose work is driven by an explorative combination of shapes, colours and typography. Her current fixation on bold design shines through in this project. With the creation of a festival trailer that uses maximal kinetic typography, she conveys the vast scope of potential embedded in motion design, whilst showcasing an engaging, refreshing approach to kinetic typography.
“It’s hard to start from absolutely nothing,” she says, “– to create everything from scratch. I spent a lot of time trying to find an art direction that would really capture the essence of the festival. That was the main challenge of that project. I wanted the trailer to look good, even if we stopped the video on a random frame.”
Mélina’s (almost garish) combination of primary and secondary colours come together in a gorgeous motion-friendly gradient, feeling bright, vibrant and celebratory. “I was proud to achieve such a challenge by myself,” she says. “I’ve also been learning Cinema 4D as I was creating the trailer. That was pretty hard – to learn new software while creating a commissioned job…Looking back, there’s no better way of learning than when you REALLY need to do that thing for that project! I’m glad I pushed myself to add another medium…3D is a huge part of the trailer and it would have looked totally different without it.”
Thank you, Mélina!