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With their new brand identity for Stompy, a personalised wine subscription service, &Walsh aim to lift the lid on the ‘stuffy’ wine world.
The indentity, complete with custom type, aims to challenge the ‘stuffy’ nature of the wine buying experience by creating a fun, personalised journey.
Inspired by the idea of doing wine your way, the bright colourways, bold custom type and humourous illustrations aim to elevate the wine-buying experienece—so that buying the wine is as joyful as drinking it.
Conveying the idea of ‘doing wine your way’ is key to Stompy’s story. As &Walsh explain, “Stompy is a wine subscription that intelligently tailors & expertly curates sustainable wine selections to your taste buds. When developing the brand identity for Stompy, we were tasked with creating a brand that could bring wine to a more modern audience. After all, buying wine does not have to be a scary experience full of weird etiquette and plagued with complicated rules!
“In the brand direction, we explored visual cues that challenge the stuffy, snobby stereotypes surrounding wine and instead open up great wine to more great people. Through bold type, bright colors, and humorous illustrations, we aim to inspire wine noobies (and aficionados) to sip more and snob less!”
The extruding type in the logo is inspired by the art of grape stomping. Executed in a playful manner, the custom type creates a vibrant, youthful and accessible feel, presenting lots of opportunities to create kinetic instagram stickers and unique digital and print visuals. Thank you, &Walsh!