5 Bold Visual Identity + Branding Projects To Fall In Love With From 2020

We’ve loved seeing type playing a huge, defining role in tons of branding and visual identities this year. With the abundance of incredible work, we decided to create a roundup of some of our favourite typographic branding & visual identity highlights built around bold typographic elements from this year…

Swirl Branding by Wedge - pint wrap
'Swirl' type for Swirl's Branding by Wedge
Images: https://www.wedge.work/project/swirl-2/

Wedge for Swirl Ice Cream

Independent design studio Wedge created this incredible typographic branding for Montreal-based vegan ice cream company Swirl. After falling in love with Wedge’s graphic pint wrap solution, Swirl decided to integrate it into the rest of their branding identity – and it’s easy to see why!

Caserne's visual identity & print materials for Montreal Museum of Contemporary Art permanent collection exhibition.

CASERNE for Musée d’art contemporain de Montréal

CASERNE were selected by Montreal Museum of Contemporary Art (MAC) to create the visual identity and campaign for the exhibition of its permanent collection, including a curation of works which had not yet ever been released to the public. The branding and design company created a stunning, bold, typography-led identity using graphic shapes to reflect the museum opening their doors on their vast and varied collection.

House of Gül's branding identity for Foundations for a Better Oregon
The Templates by Maurice Masson and The Brand Identity

House of Gül for Foundations for a Better Oregon

House of Gül created the entire branding identity for Foundations for a Better Oregon – an organisation supporting the children of Oregon’s community to ‘learn, thrive and grow’ by bridging ‘community, policymakers, and philanthropy’. The creative studio, founded by Ali Gödil, created this incredible brand identity with strong shapes and organic, gentle curves, to offer a sense of strength and cohesion.

Práctica's branding identity for Irvington Theatre
Práctica's branding identity for Irvington Theatre
Images: https://www.behance.net/gallery/101946109/Irvington-Theater

Pràctica for Irvington Theatre

We love this new branding identity created by Barcelona/New York-based design studio Práctica, for Irvington Theatre. Located in the Hudson Rivertowns in New York and having first opened its doors in 1902, the theatre needed a new identity to revitalise their brand, draw attention to the wealth of events produced by the theatre and their arts partners, and bring the theatre firmly into the present day. Including a logo with a custom drawn typeface, Práctica have definitely delivered.

Hemingway Design's branding & visual identity for The Good Business Festival
Hemingway Design's branding & visual identity for The Good Business Festival
Images: https://www.instagram.com/hemingwaydesign/

Hemingway Design for The Good Business Festival

Lastly, Hemingway Design’s visual identity for the The Good Business Festival has got to make the list. The bold, straightforward aesthetic stands strong throughout the identity and speaks volumes about the incredible mission behind The Good Business Festival, which seeks to reimagine work environments and encourage purpose-driven models in business.

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