In this interview, Sarah Bourge, the founder of a Paris-based branding studio, touches upon intuitive design, serif fonts, and elevating brands through typography. Romantic – that’s the word Sarah Bourge, the Franco-American founder of branding studio French Bre(a)d, resonates with…
When delivering an expertly designed brand identity for a client, guidelines are an essential component — they ensure consistency and coherence by showing clients how to present brand assets across all touchpoints. However, creating these guidelines can be very time-consuming…
Here, she tells us more about her work for the exhibition. Curated in early 2022 by Non-Depleted at Berlin’s Haus der Statistik, Positioned Realities is an exhibition dedicated to creating public-spirited cultural spaces, cooperative development, participatory education, and critical social…
Have you ever been on the lookout for professional, high-quality mockups for your latest project? Perhaps you’re a student looking to smarten up your portfolio. Or a freelancer aiming to jazz up their website. Or maybe, like us, you just…
A look inside Mucho‘s bold new typography-led identity for Big C Charters. Offering hands-on fishing trips and excursions, Big C Charters is the premier charters service in the San Francisco Bay Area. Founded by 6’8″ former professional basketball player Christian…
Tasked with creating a new visual identity for THIS IS SHORT, Uniforma (@uniformastudio) went with bold font pairings and kinetic typography. They reveal their process and the choices they made throughout the identity’s design. Uniforma is a visual communication studio…
With their new brand identity for Stompy, a personalised wine subscription service, &Walsh aim to lift the lid on the ‘stuffy’ wine world. The indentity, complete with custom type, aims to challenge the ‘stuffy’ nature of the wine buying experience…
The dancing glyphs and glitchy atmospheres of Ting-An Ho’s identity for ‘Oops! the fonts went wrong’, a typeface exhibition held at Taiwan Design Museum in Taipei earlier this year, are decidedly jarring. As the exhibition itself demands, the identity confronts…
The Museum of Contemporary Art Cleveland (moCa)’s new visual identity emerged, broadly, as a response to modern art’s demand to be viewed from multiple perspectives. Through concepts developed by Michael Aberman, the graphic designer behind the identity, Camelot Typefaces were…
With chiseled finishes inherited from calligraphy, Morillas Sans is a new, contemporary yet timeless typeface that seeks to unite tradition and innovation in the same typographic skeleton. With extended proportions and open counterforms, the typeface reflects in its shapes the…
Guta Cafe’s name is derived from Vietnamese slang, in which “gout /gu” in French and “ta” in Vietnamese are pulled together into a term meaning “our style.” The cafe being a hotspot for Ho Chi Minh City (Saigon) city-dwellers, they wanted the new…
The integration of motion and kinetic typography into the world of branding and visual identity creation continues to be ever-growing in popularity. Particularly when creating an identity for an event, it seems motion is becoming a must for bringing that event…
